Recenzi / The command center for organic + paid
Recenzi brings both sides of Google into one place — the organic Business Profiles you manage and the Local Services Ads you pay for — and correlates every signal to the customers who actually convert. Not another review dashboard. Not another ads console. The command center for everything Google sends you.
Free for 2 weeks. No credit card. Connect your Business Profiles and Local Services Ads in minutes.
What Recenzi answers
Every multi-location operator has theories about what works — on their profiles and on their ad spend. Recenzi turns the theories into evidence, by correlating every organic and paid signal across every location and telling you what the data actually says.
At each location, which is winning — your organic profile or your paid ads?
Recenzi puts Business Profile impressions, calls, and clicks right next to your Local Services Ads spend and cost-per-lead, location by location. Sometimes your profile is carrying a market for free. Sometimes you’re paying for leads a good post would have earned. We show you which.
How much of your Local Services Ads spend is junk you should be disputing?
Every LSA lead runs through one inbox, scored for intent and flagged when it’s a wrong number, out of area, or spam. Recenzi surfaces the disputable ones and tracks each through Google’s review — money back off your ad bill instead of buried in a console you never open.
Do the locations with the most reviews actually get the most customers?
Recenzi correlates review volume to tap-to-call, direction requests, and website clicks across your portfolio. Sometimes the answer is yes. Sometimes it’s “only above 4.6 stars.” Sometimes geography swamps everything. We tell you which.
Does posting move impressions — or does it just feel productive?
We score lift by post intent, day of week, format, and image presence — with a confidence interval so you’re not staring at noise. If your 47 “tip Tuesday” posts did nothing, we’ll say so.
Which staff member is actually driving repeat business?
We extract every staff name mentioned in your reviews, score them by your rubric, and — with optional CRM tie-in — connect those mentions back to real, booked customers and revenue. Your spreadsheet, but auditable.
Which of your locations is quietly slipping — on organic or on paid?
Corporate gets a bottom-10 view with the specific dimension each location is failing on: post cadence, response SLA, review drift, an expired Google Guarantee license, or an ad account bleeding budget on low-intent leads. So the conversation stops being about the franchise average and starts being about the locations dragging it down.
How it works
Recenzi is built around seven workspaces — six for your organic profiles, one for your paid ads. Each one collects a signal, surfaces a correlation, and points to an action. Here’s a single trio from each.
Feature
Every review across every location, tagged by sentiment, theme, language, and staff mention. Filter, search, drill, and watch trends move per location.
Insight
Which themes are pulling sentiment up or down at which locations — and whether that movement is showing up in calls.
In practice
Your Tulsa location slipped from 4.7 to 4.4 over six weeks. Nine of fourteen new 3-star reviews mention “wait time.” Tap-to-call to that location dropped 22% in the same window. Your Wichita location, same theme, lost 11% of calls. Two markets, same diagnosis, one fix.
Feature
Detects every staff name mentioned in review text (English + Spanish), scores them against your rubric, and outputs a bonus-ready report. Configurable scoring per mention type.
Insight
Who is actually generating named, repeat, high-rating mentions — and what that mention is worth in your incentive system.
In practice
At one location, “Mike” shows up in 32% of 5-star reviews across the last four months. Your spreadsheet had him at 18% because nobody had time to comb the archive. Recenzi backfilled the missing mentions and flagged $475 in bonus payouts you’d under-counted last quarter.
Feature
Every post you publish, tagged by intent, day, format, image, and CTA. Auto-localize and bulk-publish across your whole portfolio in one pass. We track what each post did after it went up.
Insight
Whether posts move impressions, clicks, or calls — and which attributes do it. With sample sizes large enough to act on.
In practice
Across 12 locations and 47 “tip Tuesday” posts last quarter, direction requests rose 14% in the 72 hours after publish (95% confidence). The 11 “urgency” posts moved nothing. The 6 before/after image posts drove 28% more website clicks per location. So next quarter you write fewer, better posts.
Feature
Every query bringing impressions to every location. Branded vs. non-branded toggle. Rising, declining, and brand-new keywords per month. Excluded-term list per profile.
Insight
Why one location ranks for one cluster of terms and another ranks for a different cluster — and whether the gap is profile, posts, photos, or geography.
In practice
Phoenix appears for “flood cleanup near me” 4,200 times/month. Tucson, identical services and a comparable service area, appears 380. Recenzi cross-references both profiles: Phoenix posts three times a month with “water,” “flood,” and “damage” in the copy. Tucson posts about staff anniversaries. The data shows you the gap — and gives you a keyword list to brief your SEO writer and your paid search team.
Feature
Per-location tap-to-call tracking via CallRail, Twilio, or CallTrackingMetrics. Optional CRM tie-in (ServiceTitan, Jobber, HouseCallPro) closes the loop from tap → answered → booked → dollars.
Insight
Which signal triggered each call — a review, a post, a keyword, a photo view, a paid ad — and how many of those calls actually become revenue.
In practice
Your Atlanta location got 218 tap-to-calls last month. Your team answered 142. Fifty-one became booked customers. The Tuesday-May-6 peak came 14 hours after a 5-star review named Maria by name. Recenzi connects the dots; without it you’d be looking at three separate dashboards and guessing.
Feature
Every LSA account and every location in one place — no more hunting for the right manager login. Read the transcript and AI intent-read on every lead call, dispute junk leads in a click, organize which leads became customers, and adjust budgets across locations without leaving the tab. The management layer Google never built on top of LSA.
Insight
Which campaigns, locations, and lead types turn ad spend into real customers — and how much you’re clawing back from bad leads.
In practice
Five locations, $34,177 in LSA spend last quarter, 950 leads, 342 booked customers. Recenzi flagged 54 disputable leads — wrong number, out of area, spam — and tracked each through Google’s review instead of letting the charges stick. It transcribed and scored all 950 calls, so you can see 42% were high-intent and which locations kept fielding tire-kickers. One inbox, one place to run it — instead of five LSA logins and a side spreadsheet.
Feature
Monitors every signal at every location — organic and paid — flags shifts, diagnoses the cause, and drafts the response. Corporate gets a bottom-10 view with the specific failure beside each location.
Insight
Not “calls dropped 28%.” Why — and what to do next.
In practice
Memorial Day weekend, calls at your Indianapolis location dropped 38%. Recenzi flagged a 1-star review three days earlier that called out a busy dispatch line — and pointed to a post cadence gap (zero posts in 18 days) that lined up with a 17% impression drop on “water damage near me.” The recommended action wasn’t another post. It was a staffing conversation.
Why this exists
“At our SERVPRO franchise, we were tracking review mentions by staff name in a spreadsheet to figure out monthly bonuses, squinting at Google’s native insights to guess what was driving calls, and logging into Local Services Ads in a whole separate tab to see if the ad money was even working. No tool tied any of it together. So we built one.”
— Jennifer Halstead, co-founder · 15 years in marketing, current franchise marketing operator
Founding Partner Cohort
Same product — organic and paid, every workspace. Half the price for 12 months. In exchange, give us monthly feedback and a case study when you’re happy. After 12 months your founding rate is locked in for as long as you stay with us.
